Andrew Sternthal

Twenty-five years building revenue. Now helping teams put AI to work.

I work with companies on revenue strategy, partnerships, go-to-market execution, and practical AI workflows, combining operator experience with hands-on product building.

Open to full-time and fractional roles
01 / About

Founding teams. Acquired exits. Repeat.

I started in 1995 on the founding team at CDNOW, one of the first companies to sell physical product on the open web. Since then I've been the first commercial hire or BD lead at a string of companies that got bought, including Backstory (acq. Jirafe), ShopRunner (acq. FedEx), and ActionX, where I led BD through its 2015 acquisition by Xaxis (WPP).

Today I run two related projects. Star Valley Labs is where I build and ship practical AI and SMS workflow products for overlooked operator problems. Star Valley Group is the advisory practice for founders and revenue leaders who want to compress their go-to-market learning curve.

Founding team
CDNOWIPO 1998, acq. Bertelsmann
VP, Business Development
ShopRunnerAcquired by FedEx
Co-Founder
BackstoryAcquired by Jirafe
SVP Sales & BD
ActionXAcquired by Xaxis (WPP)
Star Valley Labs
02 / Products

Star Valley Labs builds practical AI workflow products.

Home Services · Voice AI
AfterHoursAgent
A receptionist for the calls you can't answer.
AI voice agent that picks up after hours for home-service businesses. Takes a real message and texts a structured summary in under a minute. Escalates emergencies (flooding, no heat, active leaks) directly to your cell.
Education · SMS Dispatch
SubFinder
Last-minute subs, in minutes. Over text.
Fills substitute teacher slots via SMS for daycares, preschools, and K-12 schools. One text blast to your sub pool, and the first reply fills the room. No apps, no voicemail roulette. Average fill time: four minutes.
Food & Travel · Discovery
Vialicious
Follow the journey your favorite shows started.
Discover restaurants featured in acclaimed food and travel TV shows. Pick a show (Chef's Table, Parts Unknown, Somebody Feed Phil) and find every restaurant from every episode, mapped and ready to visit. AI-powered search included.
CPG · Relationship Management
Hot Soup
Stay visible among 1,000s of vendors.
CPG relationship management that keeps you top-of-mind with retail buyers, automatically. Voice AI calls, texts, and emails run in the background so you're never the brand that went cold. In CPG, cold means dead. The first sale is just the beginning.
Coming Soon hotsoup.ai →
Commerce · SMS
RevText
Buy and re-order in the same text thread.
SMS-first commerce for businesses with active customer relationships. Browse, ask, buy, and re-order over text. Built for operators whose customers won't open another app to do what a thumb can do faster.
Coming Soon In development
Star Valley Group
03 / Advisory

Star Valley Group works with operators on what's next.

Selective fractional and project work with founders and revenue leaders. I'm useful when the problem is: we know we need to ship a real GTM motion, and we don't have time to learn it from scratch.

Typical engagements are scoped, time-boxed, and tied to a specific outcome rather than a retainer.

  • Go-to-market strategy
  • Sales infrastructure
  • BD & partnerships
  • AI in revenue workflows
  • Sales hiring & ramp
  • Pipeline diagnostics
Selected past engagements
DreamIt Ventures · 1776 · Phenom People · Without A Box · Eating Europe · Fairing · Orita
04 / Currently

Open to the right thing.

  • Full-time Senior GTM, BD, or revenue leadership at a company building something worth building.
  • Fractional Project or part-time engagements with founders who want to compress the GTM learning curve.
  • Open call Always happy to talk to people building interesting things, even if there's no role in it.